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LEICESTER, N.Y., July 18, 1997 -- CPAC,
Inc. (Nasdaq-NNM: CPAK) today announced that it has hired Makovsky & Company, Inc., a
public/investor relations firm based in New York City, for strategic investor relations
counsel. Makovsky is one of the top twenty independent public/investor relations firms in
the U.S.
Wendy F. Clay, Vice President of Administration for CPAC, Inc., commented, "Our
search exposed us to many talented investor/public relations firms. However, we believe
Makovsky & Company's strong presence in the investment community, coupled with its
strategic communications capabilities, will generate a consistent awareness of CPAC among
our key investment community audiences, such as buy- and sell-side analysts, market
makers, and investors."
Makovsky & Co., founded in 1979, is a mid-size firm with expertise in investor
relations, industrial public relations, corporate identity, mergers and acquisitions,
crisis management, and employee communications. In recent years, the firm has been named
by Inside PR, a national professional journal, among the "Top 12 IR Firms,"
"9 Best Managed Agencies," and "12 Best Strategic Consulting Firms in the
U.S." Clients include high technology companies, industrial entities, as well as
pharmaceutical and financial services organizations. The firm maintains its own database
of institutional investors and has established strong relationships in the sell-side
market. Through its IPREX partnership, Makovsky & Company has 47 worldwide public
relations offices, some of which are located where CPAC has manufacturing facilities.
Founded in 1969, CPAC, Inc. is a specialty chemical manufacturer operating in two business
segments: cleaning and personal care, and imaging. CPAC owns The Fuller Brush Company in
Great Bend, Kansas, as well as five imaging chemical facilities in the U.S. and Europe.
Shares are traded over the Nasdaq National Market System under the ticker symbol
"CPAK". Additional information is available on the Company's website (http://www.cpac-fuller.com).
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