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Kate T. Kreger, 716-382-2330
Director, Corporate Communications
Date:   8/13/99


CPAC, Inc. Outlines Growth Strategy at Annual Meeting

LEICESTER, NY, August 13, 1999 - CPAC, Inc. (Nasdaq: CPAK) management detailed its initiatives to increase shareholder value at the Company's eighteenth annual shareholders' meeting held August 11th in Mt. Morris, NY.

President and Chief Executive Officer, Thomas N. Hendrickson, told those in attendance, "Although both fiscal 1999’s performance and our first quarter fiscal 2000 results fell short of expectations, we have initiated steps that we believe will make CPAC more profitable and a more competitive company."

Mr. Hendrickson commented that the main area of focus for income improvement is the Cleaning Technologies Group (CTG), CPAC’s commercial/janitorial cleaning division. "The CTG acquisition has been integrated into Fuller Brush in Great Bend, Kansas, but not all the projected cost reduction synergies have been realized. With the help of a review by an investment banking firm and the focus of our turnaround specialist Bob Isaacs, who returned to CPAC as Chief Operating Officer in March 1999, we understand the actions needed to generate significant returns from CTG. The study focused on specific shareholder value creation and on the need to give corporate management attention to Cleaning Technologies Group. We will review various alternatives if CTG’s performance is not significantly improved within this fiscal year."

Robert C. Isaacs, CPAC, Inc. Chief Operating Officer, commented on revenue growth and cost reduction initiatives relative to CTG. "We believe we will improve CTG’s profitability within six months. The steps we are taking include investigating distribution alternatives, targeting large national accounts, and pursuing alliances with facilities management companies to offer total labor/product solutions."

Mr. Hendrickson also discussed key top-line initiatives for CPAC. "In the Fuller Brands segment, sales will be driven by e-commerce, new products, and niche marketing. Fuller Brands has already partnered with Internet buying groups in its commercial business to reach targeted industry segments, and has expanded online purchasing capabilities for its consumer business. In addition many new personal care, niche market, and commercial cleaning products are being introduced to provide ‘solutions’ to meet specific needs and reach new customers." In CPAC’s Imaging segment, Mr. Hendrickson said that expanding global presence, new products, and value-adds will be integral to top-line growth. "Our ‘innovative solutions’ approach has served us well in domestic imaging, and we will continue to use that strategy to expand overseas business, especially in Southeast Asia, where our new plant – CPAC Asia in Bangkok, Thailand – just opened. New products such as our patented TriPhase™ one-part developer for photo labs and unique Slush™ graphic arts liquid-powder formula, will drive growth in CPAC’s Imaging segment."

Mr. Hendrickson also commented on CPAC’s acquisition strategy. "We believe that acquisitions have been and will continue to be a part of our growth strategy, but we do not expect to complete an acquisition in our targeted commercial cleaning area in the short-term because of the CTG results to date. We are, however, aggressively seeking out strategic business partners in every business unit to complement our long-term market strategies."

The Company also announced that the following proposals were approved by shareholders with all receiving an affirmative majority vote of the shares outstanding and eligible to vote at the annual meeting:

  • Election of six directors to serve until the next annual meeting;
  • Ratification of the appointment by The Board of Directors of PricewaterhouseCoopers LLP as independent auditors of the Company for its fiscal year ending March 31, 2000;
  • An increase in the number of shares of the Company's $.01 par value common stock reserved for grant under the Company's Executive Long Term Stock Investment Plan;
  • An amendment to the Company's Certificate of Incorporation to increase the number of authorized $.01 par value common shares of the Company from 20,000,000 to 30,000,000 common shares; and
  • An option to a new director of the Company, David P. Biehn, to purchase 15,000 shares of the Company's $.01 par value common stock.

CPAC also announced that on August 9, 1999, its Board of Directors declared a regular quarterly cash dividend of $0.065 per share, payable on September 24, 1999 to shareholders of record at the close of business on August 27, 1999.

Celebrating its thirtieth year in business, CPAC, Inc. is a specialty chemical manufacturer operating in two business segments: Cleaning and Personal Care, under its brand name The Fuller Brush Company, and Imaging, with its trademarks Trebla and Allied chemicals. CPAC Inc. shares are traded over the NASDAQ National Market System under the ticker symbol, ‘CPAK’.

Except for the historical matters contained herein, statements in this press release are forward looking and are made pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995. Investors are cautioned that forward looking statements involve risks and uncertainties which may affect CPAC’s business and prospects, including economic, competitive, governmental technological and other factors discussed in CPAC’s filings with the Securities and Exchange Commission.

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