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CONTACT:  Wendy F. Clay, 716-382-2339
Vice President, Administration
Kate T. Kreger, 716-382-2330
Director, Corporate Communications
Date:   9/14/99


CPAC, INC. REORGANIZES ITS COMMERCIAL CLEANING DIVISION
Cuts $1,000,000 in Expenses

LEICESTER, NY, September 14, 1999 -- CPAC, Inc. (Nasdaq: CPAK) today reported that it has substantially completed the reorganization of Cleaning Technologies Group (CTG), its commercial/janitorial cleaning division. The Company announced its intention to reorganize CTG at its annual shareholders’ meeting on August 11, 1999.

Mr. Robert C. Isaacs, CPAC Chief Operating Officer said that the reorganization included expense reduction, development of alternative distribution channels, and a realignment of the sales force. Commenting on the reasons behind the reorganization, Mr. Isaacs said, "Following the acquisition of CTG in July 1997, we integrated the cleaning chemicals manufacturing into our Fuller Brush facility in Great Bend, Kansas. However, due to difficulties with the consolidation, the cost savings we anticipated were not realized within the projected time frame. As a result, we are focusing with intensity on achieving the synergy value we recognized at acquisition through accelerated cost reduction and selected revenue growth opportunities." According to Mr. Isaacs, the reorganization has resulted in the elimination of over $1,000,000 on an annualized basis of excess costs. In particular, the Company said it has cut sales and marketing expenses to bring these costs in line with revenues.

CPAC, Inc. is a specialty chemical manufacturer operating in two business segments: Cleaning and Personal Care, under its brand name The Fuller Brush Company, and Imaging, with its trademarks Trebla and Allied chemicals. CPAC Inc. shares are traded over the NASDAQ National Market System under the ticker symbol, ‘CPAK’.

Except for the historical matters contained herein, statements in this press release are forward looking and are made pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995. Investors are cautioned that forward looking statements involve risks and uncertainties which may affect CPAC’s business and prospects, including economic, competitive, governmental technological and other factors discussed in CPAC’s filings with the Securities and Exchange Commission.

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