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Company Contact:
Thomas J. Weldgen
Chief Financial Officer, CPAC
585-382-2342

Wendy F. Clay
VP Administration, CPAC
585-382-2339

Ben Newton
Managing Director, TURA USA
888-396-8872

January 10, 2002



CPAC Inc. Takes Equity Position in TURA AG;
Investment expands product and distribution opportunity

January 10, 2002 -- Leicester, NY… Thomas N. Hendrickson, Chief Executive Officer, CPAC, Inc. (NASDAQ CPAK) and Dr. Thilo Senst, Chief Executive Officer of TURA AG of Düren, West Germany, jointly announced an expansion of existing distribution agreements signed in May 1999 with the purchase of a 19% minority equity interest in TURA AG.

CPAC, Inc.'s Imaging segment, operating globally as CPAC Imaging Group, provides imaging chemicals, environmental equipment, and refining services to the traditional silver halide photographic market. TURA AG is a 100-year-old German manufacturer and supplier of photographic paper and film emulsion products to the same market, in addition to wide-format inkjet printing consumables. Through this broadened partnering relationship, each company's core products can now be sold through each other's respective distribution channels.

In explaining CPAC's investment, Mr. Hendrickson stated, "TURA-brand color film and color paper products are well-known and respected in Europe and beyond. Together, we can now offer a full spectrum of products on a 'systems' approach, on par with the major manufacturers in the photographic industry. We realize this is a mature market, but our goal is to expand our global market share using our combined marketing resources, and thus expect this agreement will add significantly to CPAC shareholder value."

Dr. Thilo Senst of TURA stated, "TURA has rapidly become a top brand of choice in developing markets. With the added strength of our expanded relationship with CPAC Imaging Group, we expect to become more prominent in developed markets, as well. We will no longer be excluded from major opportunities because of competitors' marketing strategies that bundle paper, film, and chemical purchases. We can now offer the industry's most complete package, including paper, film, chemistry, silver recovery, refining, and large format imaging solutions. Furthermore, combining German tradition and precision with CPAC's innovation will enhance the development and introduction of new products."

* NOTE TO EDITORS: Photos to accompany this story may be accessed at www.cpac.com/tura.htm

About TURA

Privately held since 1901, TURA AG supplies photographic films, papers, chemistry, and wide-format inkjet printing consumables to customers in more than sixty countries worldwide through a distribution network operating in forty countries. Headquartered in Düren, West Germany, TURA has recorded average sales increases of 60% year-over-year for each of the past five years. More information is available at tura-film.com.

About CPAC, Inc.

Established in 1969, CPAC, Inc. (cpac.com) is an international manufacturer and marketer of commercial and household cleaning products, personal care lines, and prepackaged chemicals and equipment for the imaging industry, with sales in FY '01 of $105 million. The Imaging Segment includes three domestic and four international chemical and equipment manufacturing operations: Trebla Chemical Company (treblachem.com); Allied Diagnostic Imaging Resources, Inc. (alliedautex.com); CPAC Equipment Division (cpacequipment.com); CPAC Europe (cpac.be); CPAC Italia (ornano.it); CPAC Africa (cpac.co.za); and CPAC Asia (cpacasia.com). CPAC's Fuller Brands Segment includes The Fuller Brush Co. (fullerbrush.com), Cleaning Technologies Group (cpac-ctg.com), and Stanley Home Products (stanleyhomeproducts.com). Nasdaq: CPAK.

Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect CPAC's business and prospects, including economic, competitive, governmental, technological, and other factors discussed in CPAC's filings with the Securities and Exchange Commission.

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