FULLER BRUSH PRODUCTS TO AIR ON QVC
DURING THE "FULLER BRUSH HOUSEHOLD CARE HOUR"
April 30, 2002 -- Great Bend, KS -- CPAC, Inc. (Nasdaq: CPAK) today announced a second "Fuller Brush Household Care Hour" to be broadcast WEDNESDAY, MAY 8 at 6:00 p.m. ET live on QVC, the e-commerce leader whose programming reaches more than 82 million U.S. households. During this one-hour live presentation, viewers will enjoy professional demonstrations of six proven home care product sets that were developed and manufactured by The Fuller Brush Company (fullerbrush.com), a division of CPAC, Inc. headquartered in Great Bend, Kansas. Fuller's first QVC broadcast aired on March 26, during which time five product groups sold out within the televised hour.
On May 7th, the day before the one-hour broadcast, the Kitchen FULSOL® Degreaser and Brush Set will be featured on QVC's Cleaning Solutions program, which starts at 8:00 p.m. ET. The Fuller® Tile and Grout Cleaner Kit with Brushes will be featured on Thursday May 9th during the QVC Morning Show, beginning at 7:00 p.m. ET.
The "Fuller Brush Household Care Hour" bears a close resemblance to demonstrations given by independent Fuller representatives for more than 95 years in homes and offices all across America. The QVC broadcasts give consumers a golden opportunity to purchase quality products manufactured by America's premiere home care experts from the comfort of their living room.
According to G. Robert Gey, President of The Fuller Brush Company, "The extraordinary success of our first 'Fuller Brush Household Care Hour' has led to our expanded relationship with QVC. In addition to getting our quality products into the living rooms of tens of millions of potential customers, the efforts of our independent Fuller Brush representatives are strongly supported by this national media exposure."
Mark Haynes, an independent Fuller Brush Director from Las Vegas, Nevada, shares this sentiment. He said, "Our success on QVC proves that people remember us favorably and desire our products. It's a fantastic way to let a lot of people know Fuller is still here for them."
Read D. McNamara, President of CPAC's Fuller Brands segment, commented, "Through our growing relationships with national distribution partners like QVC, we are successfully executing our strategy to increase consumer awareness of and preference for the legendary Fuller brand."
About Fuller
The Fuller Brush Company (fullerbrush.com), a subsidiary of CPAC, Inc, is based in Great Bend, KS. The company manufactures and markets more than 2,500 different products, including household and commercial cleaning chemicals, brushes, brooms, mops, and personal care products, and holds more than 300 trademarks. Founding his company in 1906, Alfred C. Fuller pioneered the door-to-door method of direct selling; today Fuller's Consumer division also utilizes catalogs and mail order, retail outlet stores, and e-commerce to market products. Call 620-792-1711.
About CPAC, Inc.
Established in 1969, CPAC, Inc. (cpac.com) manages holdings in two industries. The Fuller Brands segment manufactures commercial, industrial, and household cleaning products, as well as custom brushes and personal care lines for The Fuller Brush Company, Stanley Home Products, and Cleaning Technologies Group. CPAC Global Imaging develops and markets innovative imaging chemicals, equipment, and supplies at eight divisions worldwide. Stock is traded under the symbol: CPAK.
Except for the historical matters contained herein, statements in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties, which may affect CPAC's business and prospects, including economic, competitive, governmental, technological, and other factors discussed in CPAC's filings with the Securities and Exchange Commission.
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